Cube
STRATEGY Cube is the first product launched by PatPet, a pet product startup based in Wenzhou, China. Cube is a litter box designed with geometric contrast between the square and the circle, the vertical and the tilted. Cube goes well with modern and minimal interiors and adores the value that geometries and simplicity give in them. The striped patterns on the liner of Cube prevent litter from scattering when your best friend(s) leaving after their business. DELIVERABLES ART DIRECTION / Xuezhou Yang PRODUCT DESIGN / Xuezhou Yang CAMPAIGN STRATEGY / Xuezhou Yang
